Business Strategy

       Porter's Five Forces:

    In order to identify Commvault’s competitive business strategy, we need to look at it through an analysis of Porter’s Five Forces. This model was created in 1979 by a Harvard Business School professor, Michael Porter. The purpose of Porter’s Five Forces is to “help you to analyze the attractiveness of a particular industry, evaluate investment options, and assess the competitive environment in your market” (MTCT). 

 

Force	Strength
Bargaining Power of Customers	Low- They offer their services/products at competitive and affordable prices for their customers.
Substitute Products/Services	Low- As technology continues to advance, people will become accustomed to it and Commvault will only become bigger
Bargaining Power of Suppliers	Low- The number of suppliers is far more compared to the buyers, making it a weaker force.
Threat of New Entrants	Low- It can be difficult for companies to enter in this space. The technology is advances and takes a long time to develop.
Rivalry	High- Veritas, Veeam, and Cohesity are their biggest competitors.

Competitive Strategy- Differentiation Leadership

 

    Commvault’s competitive strategy is the differentiation leadership strategy. Commvault was recognized as a leader in data resiliency solutions by an independent search firm. After evaluating the strengths and weaknesses of the top resiliency vendors, Commvault received the highest possible scores. “Commvault’s unique leadership position in the data management market is based on providing our enterprise customers with innovative data backup and recovery solutions that scale easily, support moving data to the cloud, and eliminate vendor lock-in”. (Commvault) Some of their leadership and innovations include the industry’s top customer support service, orchestration capabilities that enable migrating entire applications to the cloud, and competitive, flexible pricing and packaging. “Our unique, modern vision, based on a deep understanding of our customer's needs, ensures they have a partner that will evolve with them over the long term”. (Hammer)

    At Commvault, they use the number one enterprise resource planning software, Netsuite. It is an “all-in-one-cloud” business management solution that allows organizations to operate more effectively. “With a single, integrated suite of applications for managing accounting, order processing, inventory management, production, supply chain, and warehouse operations, NetSuite ERP gives companies clear visibility into their data and tighter control over their businesses.” (Netsuite) Netsuite plays a major role in helping Commvault make better decisions, simplify its business, and run a global business with ease. It is important to have an efficient ERP tool that is reliable. It allows companies like Commvault to achieve systematic planning and execution for the future. 

Business Process- Managing Customer Service

    With customer satisfaction being one of the top priorities at Commvault, one of the business processes that we chose to focus on is managing customer service. Commvault’s ERP system as well as their CRM system help immensely with their business strategy and business processes. Having a strong ERP system allows Commvault to be successful in its digital transformation. “Digital transformation is evolving the organization to take advantage of new technologies to better serve customers, create innovation, and find financial advantage”. (Commvault) It is important that customers understand the important role that data protection plays in the process of Commvault’s digital transformation strategy. With Commvault being the leader in data protection, it is their responsibility to provide customers with the best data protection possible. While analyzing their ERP, they were able to come up with a solution that not only reduces costs but reduces complexity by having a single platform for recovery. Commvault offers complete data protection to their customers that is powerful and easy to use. “Commvault Complete Data Protection provides everything you need, including backup, archive, replication, disaster recovery, and built-in ransomware protection for all your workloads across on-prem, public cloud, and hybrid multi-cloud environments”. (Commvault) This software is easy to use, easy to learn, and easy to implement giving their customers endless opportunities to thrive.